The influence of business tycoons such as Andrew Carnegie, John D Research Paper

The influence of business tycoons such as Andrew Carnegie, John D. Rockefeller, Jay Gould, and J.P. Morgan on modern history, Economy, and American lifestyle - Research Paper Example Until today, the economy and the living standards of people in the country are better than other countries. Andrew Carnegie supported Booker T Washington by giving money to an institute called Tuskegee, which was founded by Washington. American history celebrates the live of Carnegie, which transformed from a person who never owned a dime to a person who lead financial empires of great power. Currently, the individuals in American still remember Carnegie and the way he influenced the lives of Americans and the economy of the country. The kind of corporate that he was dealing with is the steel industry. He started the industry in the year 1865 and when he died, he was a multimillionaire like the other tycoons. Before becoming rich, he was running errands for a telegraph office. After the time of relatively unrestrained capitalism, the tycoon in steel had made great development of a powerful financial system that some individuals enjoyed (Net Industries). The rapid economic development made by the tycoon laid a foundation for the modern economic growth of the United States. Together with other tycoons, many discoveries were made during their era. Still today businesspersons follow their paths by being single minded when pursing financial achievements and power (Net Industries). The tycoon played a great role in the creation of the modern America. Because of him and others like him, he made the country to be the wealthiest and a country with a lot of creativity as far as business is concerned. The man was very determined in raising the economy by making America to be a state that actively participates in the economy. This was not happening before the tycoons’ time (Net Industries). The tycoon actions in the past still affect the American, lifestyle today. As a pioneering philanthropist, he has had major influence of the lives of many individuals. Since he helped in upgrading the financial system of the state, individuals in America have

China beer market competetor analysis

China beer market competetor analysis CHINA BEER MARKET COMPETETOR ANALYSIS Quick Over view: Aire Breweries plc. Is UK based beer marketing company that been selling premium beers. The company is enjoying fairly good market share. The beer market has become saturated due to intensive competition and in-line pricing strategies. The Aire Breweries plc. as a part of logical extension decided to enter Chinese market, where beer market is largest in the world next to USA. The Strategic Triangle- 3Cs: The strategic triangle proposed by Kenichi Ohmae states that any company success in long run pivots around 3factors: Corporation, Customers Competition. In construction of Business strategy above factors must be examined thoroughly to arrive at marketing plan. The Corporation: Aira Brewries is beer selling company selling beer brands like Hostenbech- European style lager beer, San Bernanardo Cameolet- British style dark bitter beer, Ark royal British style dark bitter beer, pot of gold- Irish style dark stout beer with premium price. The brands are promoted through super markets, fashionable markets, Up market city centre bars. The copany has high cost structure and has efficiency as its strength. The Customer: The proposed target market China is undoubtedly a large consumer market in the world and beer in particular. The vast spread of consumers with varied languages make MNCs experience the difficulty of convincing Chinese consumers. The competitors: In china due to liberalisation policy many MNCs are trying to make a mark in China market. The competition in china Beer markets is very intensive. China market expects to come up with cost effective products where local sellers have an edge over MNCs. San Miguel is one of top three selling brands in china and largest selling brand in china. Sabmiller is the world second largest selling has 47 breweries and operating in 13 provinces of China. Bud Light beer has bottom line structure. Various players include CBR Brewing company inc. china Food beverage company, China resource enterprise ltd., Fomento Economico Mexicano SA de CV, Scottish new castle, Fujian Yanjing Huiquan Brewing group Kirin Brewery Company Ltd., etc. Quick glance at China Economy: China has recorded 11.9% GDP growth rate accounts for $ US 3565 billion (USD 1 = RMB7) is a clear indication that Chinese have got fair standards of living and spending power of consumer has been remarkable Economic Indicators 2007 2006 GDP (RMB trillion) 24.7 21.1 Per capita GDP (RMB) 2,200 16.084 Per capita disposable income of urban households 13,786 11,759 Per capita Net income for rural households 4,140 3,587 Table: 1 Source: National Bureau of Statistics Market Opportunities threats in China: Due to vast population China will offers great opportunities for potential marketers, provided the market is analyzed and a feasible program is developed. The barriers usually for any MNCs are inadequate market data, inappropriate entry strategy. Poor access to supply chain, vast spread of geographical market, cultural differences etc. It is advocated to distinguish the gap between the developed and less developed markets. Uniform marketing strategy is not suitable in view of large market. The beer market is not similar every where; it is more of localized driven by local tastes and preferences. It could be defined as pool of regional markets. Domestic players will play dominant role and take maximum market share. But their presence is limited to maximum of 2% of national market. Majority of market share i.e. 45% is controlled by 4 players. Beer Market Scenario in China: The high spending level of consumers in China has lead to growth of Beer market in manifolds and ignited by Foreign Direct investment. China has now became largest national beer market in the world crossing USA. There were 4 companies in china and has grown to 60 by 2007. McKinsey Global institute has thrown light on newly emerging segment in the recent past- Urban Middle class who has been earning RMB 100000 ($12000) a year became a hot button to every beer marketer. Table 2 Year Million Liters Annual Growth (%) 2007 32035,83 10.04 2008 33459.42 4.44 2009 34 904.69 4.32 2010 36,371.42 4.20 2011 37.860.59 4.09 Source: http://www.globalbusinessinsights.com/content/rbaa0012m.pdf Growth of China Population Trends: It is a known fact that china is most populated country with 1321 millions as per 31 December 2007 comprise of 51% male 49 percent female. The population size makes china a land of opportunities driven by advanced technology usage while producing. Understanding Chinese Market Risk Element: Small Medium enterprise like Aire breweries may need to mobilize recourses to tap the potential of Chinese beer market. In this regard they have to analyse their strengths weaknesses. Most of MNCs fail because of the poor distribution system and failure to identify a piggy back partner. More over the law in china has been very stringent. Unless the marketer study the cultural aspects thoroughly it may lead to chaotic situation. Cultural aspects of China Market: Chinese consumers are very patriotic and do practice their culture meticulously. Due to strong socialistic approach they support local products. Foreign players may suffer from non-acceptance of their offering due to invisible influences of culture which cannot be demonstrated. Law at China: The china legal system is very complicated and frustrating to MNCs. The familiarity to china culture will facilitate the understanding of law. It is always better to have a local partner to promote the business and as a part of political risk (i.e. confiscation of assets or blockage of funds) handling mechanism Geographical Segmentation: It is wise to adapt Regio-centric approach or Multi Domestic approach to reach vast china market. Here subsidiary in each province of china has to devise their plan to suit the need Preferences of that region. This approach demand to have varied marketing mix with coordinated efforts of other territories. Demographic Profile of Consumers: China population (1341 millions male female ratio 51:49) has been multi-religious ranging from Buddhism, Taoism, Catholics, Protestantism, and Islam, interestingly deal business according to their religions and Socio-cultural values. Since ages Chinese companies have been transferring ancestral values to present generation which establish relationships refer to term â€Å"guan xi†. Relations drive the businesses to offer extent of product mix. Distribution of Population income wise: Table 3 Population (million) Gross National Income (Billion) Low Income 2512 10.20 Middle Income 2667 49.22 High Income 955 49.22 Source: US census Bureau, World Bank group, McKinsey analysis Marketing Mix: Product: China has been largest beer market but with different tastes across the nation. 500 ml and 750 ml are most preferred quantities served in bottles cans. The per capita consumption 18 ltrs has not been impressive when compared with USA (84 ltrs) UK (74 ltrs) per capita consumption. Aire Breweries need to develop localized tastes along with their premium brands. The test marketing will help company to know the preferences. Price: The beer in china market is sold at pretty cheap. 750 ml beer costs 25 cents. Locally made MNC brands Carlsberg and Pabst blue are also sold at fairly cheaper rates. Aire breweries plc., has to adapt bottom line pricing or inline pricing to get acces in the market Promotion: As many languages are used across china, mandarin is widely used language, it is a difficult task to develop a theme while advertising. Few MNCs failed to translate the essence of ad copy lead to waste. It may be advocated to be cautious to understand cultural dimensions while developing ad copy to rural folks Place (Distribution): The mechanism of distribution of beer products in China takes place via Distributors appointed by Manufacturers in turn retailer super markets. Distributor is focal point from which whole-salers supply the goods. Each distributor holds rights to sell one brands. Wholesalers will buy different brands from different distributors and dispense. Foreign players suffer from effective reach. Joint venture structure of distribution will help to overcome problems. Piggyback model of distribution will strengthen Distributor- retailer model. Multi channel mode of distribution will serve the purpose. Marketing Planning: International marketer need to deal with at least two level of uncontrollable uncertainties. The success of marketing program depends on optimal adjustment to business climate in which you are operating. After analyzing opportunities and select the province of china next step is to define the target market. Chinese are got enough disposable income and have been accepting beer as food beverage. Target market will give a direction to develop marketing mix and total number of potential consumers approximately. Aire Breweries should have good local partner to implement marketing strategy and extend support to reach target market. The price and promotion campaign need to be devised according to local practices. Entry Strategy: Once the market profiling is done, it is always good to enter in to the Chinese market through a joint venture. For many years, the Aire Valley Breweries plc, a UK company focused its marketing effort on premium-priced products. As beer market is growing at good rate, it is high time to get in to China market with constructive marketing strategy. A Joint-venture with local partner will offer ease in operations procurement of recourses, recruitment and handling beaurocratic issues. The local partner knowledge on competition, language, culture and business systems can influence the government policy. Conclusion: China is very potential because of vast population but high levels of risk has been demonstrated.Aire breweries may take assistance of local marketing research organisation to seek first hand information for political socio-cultural aspects. References: Kenichi Ohmae, (1990), The Next global stage available at http: //en.wikipedia.org/wiki/3c%27s_model Jeffrey Hays (2008) wine beer in China available at http://www.factsanddetails.com/china.php?itemid=142catid News Report (Dec 2006) Beer market in china http://www.globalbusinessinsights.com/content/rbaa0012m.pdf National Bureau of statistics of China, available at http://www.chinaknowledge.com/market/book- Starmas international Business consultants (2009) China trends available at http://www.starmass.com/china_review/economy/_overview/china_macroeconomic.htm China Knowledge Bureau report, (2008) available at http://www.chinaknowledge.com/market/book-china consumer.aspx?subchap=1content=3 Chinese Beer Industry Report, (October 2007) Koncept Analytics Publishers, UK available at http://www.reportbuyer.com.food_drink/alcoholic_drinks/beer/chinese_beer_industry Beer Market in china (2008), A Market analysis of Aroq Ltd. Published at UK available at http://www.justdrinks.com/store/product.aspx?id=68150 Jeffrey Hays (2008) wine beer in China available at http://www.factsanddetails.com/china.php?itemid=142catid 10. Richard Benson-Armer, Joshua Leibowitz, And Deepak Ramachandran (1999) Global Beer: Whats On Tap? available at https://www.mckinseyquarterly.com/ghost.aspx?ID=/Global_beer_Whats_on_Tap_321 News Report, (December 2006 ) Beer market in China http://www.globalbusinessinsights.com/content/rbaa0012m.pdf Don Lee, (29, April 2009), China relaxes business regulations, Los Angeles Times, available at http://articles.latimes.com/2009/apr/29/business/fi-chinaregs29 Charles W. L Hill, 2005, 5th Ed, International Business, Tata McGraw-Hill, New Delhi, India p- 166 Philip R Cateora, John L Graham (2008) 3ed, International Marketing, Tata McGraw-Hill, New Delhi, India p26 InfoPacific Development Inc. (2009), Kompass, China http://www.chinatoday.com/general/a.htm Prof. Jiangang (Jim) Dai Prof. Chen Zhou (March 2008), Beer Distribution In China, Georgia Institute of Technology, available at http://www.scl.gatech.edu/research/china/beerreport2008.pdf China Business Intelligence analysis available at http://chinabizintel.com/industry-updates/several-major-problems-in-chinas-beer-market.html

Why Walker Percys Literature Truly Matters :: Biography Biographies Essays

Why Walker Percy's Literature Truly Matters      Ã‚   Did you ever have one of those days when you just weren't all there? when your body seemed to be doing your whole daily routine automatically? when nothing, not even the things you love most could engage you? I know I have.    Walker Percy refers to this disengaged state as "sunk in everydayness" and as dead in life (The Moviegoer 10). In his novels, Percy relates his fears that many of us are living in this automaton state perpetually without realizing it. He warns us that until we cure ourselves of this disease, our souls, our truest selves, will remain in bondage.    Walker Percy began his life growing up in the South, and after finishing med. school, he interned to become a psychiatrist. Then a bout with tuberculosis drove Percy to marry his wife, convert to Catholicism, and give up his practice in pursuit of writing. After a writing essays for a time, Percy published his first novel, The Moviegoer, in 1961.    Percy's heritage shaped his literature from the beginning. As a Southerner, Percy understands the South better than other geographies and sets most of his scenes there. As a psychiatrist, Percy knows intimately what goes on in the minds of others, extremely valuable knowledge in character development. As a scientist, Percy understands the physical world well and notices things in nature that other authors would miss. As a Catholic, Percy wants to spread his faith to others, to share the joy he gets from his religion. All these experiences go into the mix in Percy's writing and give his novels a unique, masterful style.    Percy's protagonists are all questing after an end to the everydayness of their old lives. They are leaving behind a life they see as a living death, and they all use different approaches to escaping it. In The Moviegoer, Binx Bolling goes on a search to find "himself," his place in society, and what he believes. Will Barrett goes on a similar search in The Last Gentleman, a search to find his place in the world. Binx and Will are both in their twenties and their searches are fitting for their ages. Percy's later books use older characters and their search differ from the others' accordingly. In The Second Coming, we meet Will Barrett again, but this time he is searching to find the truth about his past, prove the existence of God, and find a new occupation worthy of his time.

What Is History Essay

History is looking at others perspective, point of view, understanding what they thought was okay and not okay. Evidence is cruel in history. Without evidence historians would not have known what happened. In an historical event such as Columbus and his men, and some people may be very bias to what he did, but what he did do to these people are not Okay, and would never in a million years pass in this century. Over a million Taint Indians killed, murdered, raped, shipped into slavery.Without Columbus journal and is men and the priest journal, we would probably not really know what happen and how cruel he was to these people that welcomed and showed Him and His Men the land. A historical account would be that would still think he is an amazing person, that did great and wonderful things, but in reality he didn't. Of course everything is selective or omitted, like when we were writing our biography or interviewing our parents, they would not want someone to know every detail.What if th ey were doing something they didn't want a trainer or their children or child to know? But how could we if the primary source story is reliable? That's when we go to secondary sources. When there are two different stories we could go to witnesses or friends that were there with them. In history, the audience is who writes the books, tells the stories, and passes on the knowledge from their grandparents or parents to their children and they pass it on to their children.

Cinderella Man

I am James J. Braddock. They call me the Cinderella Man. The archetype of all who followed. I was born and raised in New York’s infamous hell’s kitchen. I have always dreamt of defying insurmountable odds. Yet I haven’t always done it on the coliseum called Madison Square Garden just a couple of blocks here from West 48th street. My boxing career had its up’s and down’s. You might be thinking why I was raised in hell’s kitchen but my name doesn’t sound like an American. Yes, I am Irish yet my family wasn’t affluent just like most Irish immigrants in America. My parents weren’t capable of sending me in a catholic private school. Play football for Knute Rockne’s Fighting Irish of Notre Dame? Tough luck! The only way I would be admitted in that private school is to rob a bank. But that’s not the right way of doing things. That’s not the way I do things. I thrive in adversity. I didn’t earn my nickname for nothing. I earned my monicker the hard way, and believe me it was no fairy tale. From a poor local fighter in New York to the heavyweight champion of the world, do you think it was a fairy tale? I gave up boxing for quite some time. I had to. The crisis known as the Great Depression has engulfed and overwhelmed the country and its people. It was survival of the fittest and the removal of the unfit. I had to do a bevy of blue-collar jobs just to provide food on the table for my family. â€Å"Family comes first. Boxing can wait.† I said to myself. Yet I never stopped dreaming on how to return to boxing and realizing my dream. I always asked myself: how would someone like me perform a feat like that when people are overwhelmed by grief and sadness? America was bleak and desolate. Was I America? No. I am Braddock. James Braddock is from hell’s kitchen. One day, I had a chance to show the world what I can do inside the ring again. I was pitted with the ranked tow contender for they heavyweight champion of the world. I must admit, those sly promoters saw me as a mere punching bag just to get the show going. After a few minutes, the second best boxer in the world was kissing the floor of the ring, and I was standing there with my arms raised by the astounded referee while the amazed crowd threw a deafening set of applause. There was hope after all in this Great Depression. They gave me hope. I gave them hope as well. My Humble Beginnings When I reached 21 in 1926, I decided to turn pro. Ii wasn’t easy for a neophyte boxer like me. I had my first break in the light heavy weight division, and after a couple of wins and losses, I had the chance to fight the champ – Tommy Loughran. It didn’t go well for me. I was considered the underdog. Loughran pummelled me in a heartbreaking 15-round decision that ended with my defeat. The loss made me question myself. I drowned in depression because my right hand which I considered my bestfriend was severely fractured. And as if it couldn’t get any worse, America was on the verge of being defeated as well. In 1929, the stock market crashed and the world saw a dramatic economic downfall. A plethora of industries and its exportation of goods by countries were affected. Rural areas and the farming industry were hit hard. Cities like New York halted all construction and industrial business affairs were on the brink of massive employee lay-offs. The Big Apple was being rotten by the Great Depression (Estate of James J. Braddock, 2008) I didn’t let the Great Depression overwhelm me. I thought that one man can make a difference in this period of grief and despair. I had to pull myself and my family from being engulfed by this God-damned depression. I had to give up boxing and worked as a longshoreman. During my stint as a longshoreman, I developed increased strength on my left hand which I frequently use rather than my right hand. My right hand was my bestfriend, but my left hand was my pride. Like when I returned the money which we received from the government which was inspired by the Catholic Worker Movement to aid the homeless and starving at that time. Homeless? I returned the relief money to them. Call it whatever you want. Pride? Perhaps for you it was. But for me it was more than pride. If I received any monetary help from anyone without working for it, I considered myself a loser. In 1934, my luck changed and I had huge upset victories against Corn Griffin and John Henry Lewis. God was indeed good. This paved the way for my greatest bout ever. A match against the heavyweight champion of the world – Max Baer (Howard, 2005). My Sweetest Victory: Max Baer After I downed Griffin and Lewis in 1934, people began calling me the Cinderella Man. My huge comeback to boxing was much celebrated than any sports event in the country. On March 22, 1935, I had again the chance to redeem myself to the world. Art Lansky was supposed to have a title bout against world heavyweight champion Max Baer. Lansky was too clumsy to break his nose just before the bout. I was the replacement (Howard, 2005). Baer, from what I heard is brutal and relentless whether inside or outside the ring. The guy almost killed two of his opponents. Is he human? I kid myself. Baer already killed a man in the ring, by the name of Frankie Campbell. I didn’t believe he intended to kill Campbell though. I’ve always believe that all men who thrive in violence has always a hint of a funny bone in himself. Specially in this Great Depression, a joke can always command victory over a sea of tears. Before the fight, I overheard Baer’s handlers who boasted that they picked me to be the replacement because they thought I was a walk-in-the-park opponent for Baer. I was irked. â€Å"Braddock is no loser.† I told myself. I’m tired of losing. I had to fight like its breathing. I had to box for my family. I had to breathe for them. After this thought fuelled my enraged mind, I suddenly found myself inside the ring with Baer. Waiting for the bell to ring, I pondered on how I got here and remembered what I’m here for. â€Å"Ding!† The bell rang. It was the linchpin for this slugfest of two pugs. But it wasn’t a mere bout for me. It was redemption. We exchanged blows and traded punches. I retaliated with spirit. After a few minutes, I saw myself standing again. And Baer was kissing the ring pavement. I saw the millions of people giving me the applause I yearned for years. Then I realized this wasn’t my victory alone. This was America’s victory. I am the Cinderella Man.   The archetype of all who followed. References Howard,Ron.(2005). Cinderella Man. Estate of James J. Braddock. (2008). Biography of James J. Braddock. Retrieved February 10,2008, from http://www.jamesjbraddock.com/